Sunday, June 17, 2007

Romney Uses Organization, Advertising To Build Lead In Early Voting States

Candidates like Mitt Romney, Mike Huckabee, Sam Brownback and maybe even Ron Paul stand to gain some ground since Rudy Giuliani and John McCain have declined to participate in the Iowa Straw Poll. Romney will have the easiest time organizing support at the event since he will have more money than all other attending candidates combined.


Romney Uses Organization, Advertising To Build Lead In Early Voting States


Slowly, methodically, the Republican presidential contender has seized the advantage in the early states that count, relying on a solid organization, $4 million in advertising and an aggressive approach.


It's propelled him to the top of polls in the caucus and primary sites of Iowa and New Hampshire, and laid the foundation for what some analysts argue is greater success.


"Mitt Romney is now positioned as the front-runner for the nomination,'' said Scott Reed, who managed Bob Dole's 1996 presidential campaign. ``There's a long way to go, but to date he's running the most logical, thought-out, structured campaign. He's marching in the right cadence, he's raising the money, he's spending it wiser and he seems to be on track.''

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